History of the sloggi briefs

 

Whatever they are called, briefs, knickers, pants or drawers, this intimate item of clothing has become an essential. Now readily available in every size, shape, colour, fabric and fit, the briefs has come a long way in its short 200-year history. Developments in fabric technology and changes in fashion trends have shaped the briefs into the garments worn and loved today.

 

Today, sloggi is the largest European manufacturer of branded briefs. From the North Cape to South Africa and from Cape Horn to Japan the unusual blue packaged sloggi briefs can be found at 30,000 points of sale throughout the world, with registered sales of 70 million items per year in over 50 countries. Each year, sloggi uses more than 10 million square meters of material, which corresponds roughly to 1,570 football pitches, sewn with approximately 4 million kilometres of thread, which is enough to take you to the moon and back 12 times.

 

 

Mission

 

sloggi positions itself as the manufacturer of underwear that is kind to the skin, full of colour and natural. Each season, sloggi introduces new, up-to-the-minute, fashionable designs of the highest quality. However, the high level of workmanship and the maximum comfort when worn remained the same.

 

 

clubsloggi

 

clubsloggi is Triumph Singapore’s portal for sloggi babes and netizens to take a peek at the latest collections, be informed of the latest promotions & events, and get the various downloads for free!

 

We are also on Facebook & Twitter so check us out here!

 

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